By Mike Go
If there is one company in the Philippines today that understands and knows the importance and value of brand names is Jollibee. A brand name creates a perception in the customers mind that becomes very strong, and no one understands this more than our countries number one fast food chain.
Ask your average Filipino child where he would like to eat and 8 out of 10 will likely answer Jollibee. The Jollibee mascot is probably the most widely recognized character in the country. Thanks to the intense marketing and advertising campaign and the endorsement of various popular local actors and actress, brought about catchy names and memorable lines that almost every Filipino can immediately recognize and identify.
Do you want to know how effective their advertising campaign is? Take for example their fried chicken product called chicken joy. My niece calls very kind of fried chicken a ‘chicken joy’ even when eating out at McDonald, Kentucky fried chicken or even home cooked fried chicken she calls it chicken joy. The brand name is already imprinted in her mind and automatically comes out whenever she ask for fried chicken. This is why Jollibee IS the number one fast food chain.
Expanding the Reach of Your Business in the 21st Century
An ever increasing percentage of business and commercial activity is occurring in cyberspace. Many economic analysts and experts predict that in the not too distant future, the amount of business done on the Internet will out pace the amount of business transacted in the brick and mortar world. As a result, if you want your own business to survive (let alone survive) you need to develop a comprehensive marketing plan that includes a broad reach on the Net.
In creating and crafting the comprehensive marketing plan for your business enterprise, you will want to incorporate easy web site builder software into the scheme as one of your tools. In time, this basic web builder software very well may end up becoming the best and most important resource in your entire marketing arsenal.
By Mario P. Churchill
You have the requisite knowledge, skills, and abilities to succeed and yet, you’re still earning a pittance. If this sounds sadly familiar, what you need is a definite change in attitude to have a brighter future.
Take Risks If You Want to Earn Money
The word “risk” itself is sometimes enough to strike terror in people’s hearts. The word “risk” usually represents fear of the unknown and some people would rather not confront their fears – even if they’re offered the greatest rewards – when they can always choose to stay in their comfort zone.
If you want to earn money right now, you need to develop the courage to take risks. But be sure, of course, that you don’t get foolhardy and just leave your future completely in the hands of fate. Be daring, but don’t forget to act smart.
If you have followed through with creating a decent business plan, then you are ready to pick a location. You might already have one in mind. But, you need other things to think about.
Location, Location, Location. That’s the rule of thumb. If you are planning on opening a restaurant, you need the perfect area. But, there is no set formula for where the perfect location is. A restaurant out in the middle of nowhere could thrive because of its sense of privacy. A restaurant just up the street from another restaurant could thrive because it offers consumers a choice. You never really know if the location is going to be a hit or not. So, it does require a good bit of thought.
Of course, location can be measured rather decently if you are able to look around and see a need without the service. If you want to open a computer service store, right in the middle of a town that has no computer service store is a great bet. But, you really have to know the area. There are some towns throughout the country that are still in the dark ages. A computer store would not thrive in a town that only has one computer everyone uses.
Hello, I was just amused by Bitoy’s DJ bumbay. Come to think of it, India was not a rich nation although many Indians have became rich because they are so talented. Like for example hotmail. This web based email service was a pioneer and invented by a group of Indians and then bought by Bill Gates. Here, in the Philippines, they were known as money lenders ( 5-6 ) or selling assorted goods travelling in motorcycles most of the time and paid by installment ( hulugan ). They are entrepreneurs which I think should taught us a lesson of hard work and patience. On the contrary, many of us seek opportunity in other other countries but why many immigrants here became rich like the Chinese and Indians? Maybe other countries have more opportunities……o well just watch this MTV DJ Bumbay video from Youtube below and have fun!
February 28th, 2007 
Lito 
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