The Filipino Entrepreneur

Cebu Pacific entered the aviation industry as a provider of on-time service and as a low-cost alternative to the leading airline, the Philippine Airlines. Based on it’s performance, the innovative techniques has made it became second to the leading Airline. It’s low cost on fare and e-ticketing using the internet as a means of leverage has helped it boost it’s performance. e-ticketing provides service to customers by transacting on-line, like buying tickets and reservations.

Lance Gokongwei was the President of Cebu Pacific and other corporations. His airline business has bore a strongest mark of his management savvy. He started from scratch by utilizing 3 secondhand DC-9 airbus that serviced 24 flights to and from Manila, Cebu and Davao. Although he was born with a silver spoon in his mouth, he successfully managed his company. Being an entrepreneur, he doesn’t have to undergo the hardships of his father who became an icon of entrepreneurship.

As he said himself “I recognize two concepts of what entrepreneurship really is. One is the Philippine concept, where we speak of one who starts with zero capital but with abundant ideas on which to build the business. Second is the entrepreneurship concept in developed countries. There entrepreneurship has to do with identifying opportunities and acting upon them, risking both time and capital in the process.”

I think what he is talking about is the difference between entrepreneurs and intrapreneurs. But whichever kind of status anyone came from when starting a business, the bottom line is always the passion for what you are undertaking. If you love what you are doing, you will definitely do it well.