So here are some guidelines for making your logo.
Your logo should have:
- Timeless Style: You must not make a logo just because of trend or fashion. It has to be timeless or everlasting because that is how you want your business to be. Look at some big companies like Pepsi or Coca-cola.
- Uniqueness: It has to stand out of the crowd for it to be noticed, remembered and easily identified.
- Simplicity: For it to be easily remembered it have to be simple. Being simple doesn’t mean that it has simple meaning. Look at Google. Looking at a simple white page with a Text “Google” and a search box, no one will think that it is a billion dollar company. Remember, “Simplicity Is The Ultimate Sophistication” by Leonardo da Vinci.
- The Right Colors: This area also has an impact unless the one who sees your logo is color blind. But however, colors will tell some thing about a company and will create impression. For example, color navy blue signifies trust and will fit to a well established company. Cyan is high tech or Information Technology. You can use some Psychology resources of books that tell about colors for you references.
Posted by Manuel
Manuel Montala was an online entrepreneur who enjoys blogging about entrepreneurship and gathering information for his blog to help budding entrepreneurs. You can also reach him on twitter: http://twitter.com/mmontala
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