Not all roasted chicken are the same. Obviously some are roasted in charcoal, some in gas oven and some in electric oven. No I’m just kidding. What I mean mean is about this Bugong Roast Chicken and the philosophy of the owner Mr. Jerry S. Erguiza. Two of the well known roasted chicken here in the Philippines are Andok’s and Baliwag lechon manok. Although those two have different secret recipes on their chicken, they seem to be similar in many aspect of the business. Both are roasted on burning charcoal and with a lechon sauce. The other one was similar too like the Sr. Pedro but was slightly different because the sauce is simpler, soy sauce with spices.
Comparing them to Bugong, the difference is how it is prepared. First is the way it is roasted. It is roasted in an electronically controlled oven and transferred in a sealed cabinet once it is cooked to minimized the exposure to smoke and dust. Second is the preparation of the chicken prior to roasting. The extremities are tucked in unlike the others that were spread. Third is how it is chopped. They use scissors to cut the chicken to avoid the broken or splintered bones that might be swallowed specially by our kids. And last but not the least is the secret recipes of 18 herbs and spices that separates it from the rest.
Although somehow they have managed to make their business successful, another factor that makes them truly unique is how they handle their franchisee. They always insure the quality of output of their franchisee by continuous monitoring by a field operation staff and they always on a look out of better ways to ensure success of their franchisees. This method seems to have vested interest on their part because as Mr. Erguiza said that an “unprofitable outlet will reflect badly on franchisers”. But in the long run, the franchisee will be the one who will benefit the most because the franchisee already have a business in autopilot.
Written by Manuel
Manuel Montala was an online entrepreneur who enjoys blogging about entrepreneurship and gathering information for his blog to help budding entrepreneurs. You can also reach him on twitter: http://twitter.com/mmontala
Like this post? Why not share it with your friends on facebook? Click the facebook share button and share now!
{ 9 comments… read them below or add one }
Bugong the best!!
Sir/ Madam,
Good day!
This is to express our sincere interest to put up Bugong outlet at our Gasoline Station located at Molino Road Molino Bacoor , Cavite . I would like to know the details and requirements of your business as well as the required minimum area.
I find your business extremely beneficial for both of us and I am looking forward to doing business with your company. Please get in touch with me at your most convenient time to discuss this matter.
Thanks
Sincerely yours,
Nasser Q. Ravalo
Business Development Officer
TWA Inc– Flying V
Tel: 726-7643
Cell: 0922-8127642
Hello Mr. Ravalo,
Actually I only blog about Bugong Roasted Chiken and not in anyway related to them. I can only give you their contact number on the article I found. Please stay tuned and I’ll post it here ASAP. Thanks for your comments!
Hi! Me and my friend are interested to be a franchise of a Bugong restaurant. Can I get their contact details?
Thank you so much!
@Vangie De Guzman
Thanks for your comment and inquiry. This is the contact details:
Bugong Roast Chicken
Jerry S. Erguiza
Landline: (049) 536-62-48
Mobile: 09194602489
Hi! just want to know all the details of having a franchise.. thanks
@rollina u. lorcha
What kind of franchise? the Bugong Roast Chicken? you can contact them directly for details.
i want to franchise give me more details please!
hi im interested franchise of bugong roasted chicken can u give me a details thanx
Do Not be Shy. Share Your thoughts!