Your most important asset when selling is your word. If a potential client knows that you always keep your word and act in integrity, they will believe what you say. Conversely if you do not always keep your word and act in integrity, they will not always believe what you say. It’s quite simple really.
When you are talking to a potential client about the results you can help them achieve, the extent they believe you is the extent they believe in your word. If you have not kept your word, even on the smallest of things, it will impact whether they believe what you say about your products and services and hence it will impact whether they decide to buy from you.
Can you see how important it is to always keep your word?
Hence it makes sense to always keep your word and to demonstrate that you do. I would go so far as to say that demonstrating your integrity – that you keep your word – is a critical step in selling.
©Tessa Stowe, Sales Conversation, 2007
Tessa Stowe teaches small business owners and recovering salespeople 10 simple steps to turn conversations into clients without being sales-y or pushy. Her FREE monthly Sales Conversation newsletter is full of tips on how to sell your services by just being yourself. Sign up now at www.salesconversation.com.
[tag]filipino entrepreneur,sales conversions,asset[/tag]
Posted by Manuel
Manuel Montala was an online entrepreneur who enjoys blogging about entrepreneurship and gathering information for his blog to help budding entrepreneurs. You can also reach him on twitter: http://twitter.com/mmontala
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