We have so many good products but does not sell very well because the packaging is not right. Like for example the simple yema or the piaya. If your packaging is well presented and attractive, your product will stand from the rest. If you have purchased the Bong bong’s piyaya, you will see that the packaging is very well presented and attractive. Besides, it’s not only attractive but taste’s better from ordinary piaya. It’s imperative that you should blend the delicious piaya of yema in your packaging and should also look good to eat.
So how will you improve your packaging specially to a small scale businesses?
You can visit the Department of Trade and Industry (www.dti.gov.ph), Bureau of Food and Drugs (www.bfad.gov.ph) or Packaging Research and Development Center (www.mis.dost.gov.ph/prdcp/index.php) for the guidelines in packaging. For samples of label attractive label designs, you can visit here: http://www.mis.dost.gov.ph/prdcp/label_design.html You can also hire an artist that does not charge too much to help you in your packaging design. So don’t fear on the cost because in the long run it will benefit you and your product.
Courtesy of: Globe Masigasig
[tag]packaging,food business[/tag]
Posted by Manuel
Manuel Montala was an online entrepreneur who enjoys blogging about entrepreneurship and gathering information for his blog to help budding entrepreneurs. You can also reach him on twitter: http://twitter.com/mmontala
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{ 2 comments… read them below or add one }
Great info!! I agree entirely, Packaging is more than protecting a product but a brand. Check out our site to see more helpful tips/tricks in our packaging info section!
http://www.nefab.com/Packaging_Information.aspx
Good tips. A product may be great but if it is packaged wrong, it would not sell. Consumers use their senses in choosing what they buy. I agree that a product should be complimented by its packaging. Great article.
sincerely,
Rochelle
abc-packaging.com
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