The Filipino Entrepreneur

We have so many good products but does not sell very well because the packaging is not right. Like for example the simple yema or the piaya. If your packaging is well presented and attractive, your product will stand from the rest. If you have purchased the Bong bong’s piyaya, you will see that the packaging is very well presented and attractive. Besides, it’s not only attractive but taste’s better from ordinary piaya. It’s imperative that you should blend the delicious piaya of yema in your packaging and should also look good to eat.

So how will you improve your packaging specially to a small scale businesses?

You can visit the Department of Trade and Industry (www.dti.gov.ph), Bureau of Food and Drugs (www.bfad.gov.ph) or Packaging Research and Development Center (www.mis.dost.gov.ph/prdcp/index.php) for the guidelines in packaging. For samples of label attractive label designs, you can visit here: http://www.mis.dost.gov.ph/prdcp/label_design.html You can also hire an artist that does not charge too much to help you in your packaging design. So don’t fear on the cost because in the long run it will benefit you and your product.

Courtesy of: Globe Masigasig

[tag]packaging,food business[/tag]