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There are many recipes you can find in the internet and they also abound in print like in magazines or even at the back of can goods. But do you know that you can help your business by sharing recipes? I read in Hitwise Intelligence by Heather Hopkins about the recession proof category - Recipes. The analysis is based on the U.S. population, not in the Philippines but Filipinos are food lovers so adopting it will have no difference.
On her blog, she said that:
I recently heard a Ad Age podcast interviewing Suzanne Grimes of Reader’s Digest Food & Entertainment Group discussing an increased interest in recipes and home cooking in the down economy. We on the Hitwise analyst team are always on the hunt for recession proof categories and so I thought I’d put the claims to the test.
Judging by the following chart, it looks like the podcast was right - visits to Food and Beverage - Lifestyle and Reference (a category that includes recipe websites) have been climbing as stock prices have been plummeting.
So it wouldn’t hurt if you are going to give away recipes to your customers or would-be customers. Yes it could be awkward if your line of business is not related to food. But haven’t you noticed that even magazines that don’t relate to food or food business have recipes on some of their pages?
That is why I noticed these past few months my recipes sites have increased it’s traffic and are more compared to last year’s traffic. If you want to visit my recipe sites, see below lists:
Jimmy Santos, a PBA basketball player turned comedian once said: If You Don’t Cook, You Don’t Eat. And If you Don’t Eat, You Die! (no pun intended from this dumb proverb) 
{ 2 comments… read them below or add one }
It is good to provide this kind of alternative ways to improve the business. BUT, I guess that the theory is not that effective in the Philippines, the assumption that since we Filipino love to eat maybe true, but our culture with the Americans are very different.
First, we don’t eat out a lot. Second is that I believe that we rarely get some recipes… etc… It is all about the cultural difference. But again, it is not bad to try.
Hello John,
Thanks for the comment. I agree that you are right about the cultural differences but Filipinos have this colonial mentality and have adopted some American cultures based on our history. And besides, my recipe sites statistics won’t lie.
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