Home Business – Not Popular in The Philippines?


I know you’ll be shocked as I am when I learned that home business is not that popular in the Philippines. Unlike in the U.S., home business is very popular. Why did I say that? for one thing, when you type the word “Home Business” I’m number one but the visitors that comes to my website that searched Google Philippines (www.google.com.ph) using that keyword is very negligible and almost none. Maybe I’m wrong because Yahoo! is popular among Fiipinos but at least I’m sure many surfers in this country are using Google. Look below what I got by using Google Trends. The search was geographical and narrowed it down to “Philippines” by choosing it on the selection drop-down menu.

Home Business Search Trend in The Philippines

Comparing the trend in the U.S., there is a vast difference. See below:

Home Business Search Trend in The U.S.

Then I investigated further. I was thinking that there is something to do with the browser. Since I’m using firefox all the time, I thougth there is a difference of what kind of Google search engine will appear. Will it be geo targeted (www.google.com.ph) or the default one? (www.google.com). I discovered that Internet Explorer automatically loads a geo targeted one. The reason why I did this is because majority of the users online use Internet Explorer. So this brings us to the conclusion that home business is not that popular here. That majority of us are not interested in home business. But on the contrary, many Filipinos are having home based businesses. Maybe the reason is those who are interested in home business doesn’t have access to the internet or not computer literate enough to search for it. This is the only reasonable excuse I could think of. How about you? do you think Filipinos are not business minded?



Written by Lito Montala

Lito Montala was an online entrepreneur who enjoys blogging about entrepreneurship and gathering information for his blog to help budding entrepreneurs. You can also reach him on twitter: http://twitter.com/LitoMontala

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{ 4 comments… read them below or add one }

1 Rita 01.11.09 at 3:14 pm

I really want to try to be a member of the homebusiness online, but I’m afraid that it might be a fraud or just one of those scam.. Since you said it’s very popular in the US.. could you give me some ideas or sites that could really be trusted.. Most of it has a joining fee. Of course we Filipinos have only limited incomes,that is why we are looking for other sources..like home-business oppurtunities..thanks

2 Lito 01.11.09 at 10:59 pm

@Rita
most online home business require a website or a blog. Having a blog or a website will give you an online presence and you can do many things if you have a blog or a website. But first you have to promote it to make it popular then aftewards the money rolls in (i.e. sell sutffs, join affiliate programs or accept advertising). But you can also have an online business without having your own website. For instance eBay or online classified ads like sulit.com.ph. You can sell thru those website by registering. Just research on the internet first for opportunities then decide when to start.

3 shiela 01.08.10 at 1:08 pm

i am one of those who search for home business ideas and clicked on the US sites first. it got me hooked since it offered a lot of business ideas, only to find out that these are offered only in the US (e.g. paid online surveys). i was disappointed although was willing to click on all search results the whole day. until i came across this site. this is very helpful specially that i need something that’s applicable in my country. im planning to start my own business and the list of training courses was such a relief! (after all the time i wasted browsing through US hosted sites on home business ideas). thank you and i will definitely come back. i am yet to browse through the site on related articles i might find useful. =)

4 Lito 01.08.10 at 2:10 pm

@shiela

Thanks for your comment. I really appreciate it very much. Thanks again for giving me an idea how you searched for my blog. Actually there are many sites listed in the search engines that we don’t really want. The term “home business” was not really a popular keyword in the Philippines. Mostly people in the US are the ones interested on home business and it is now synonymous to “online home business” and not kind we used to know before the internet became popular worldwide. Traditional home business are now being confused by online home businesses.

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