Advertising Slogans

Slogans are, I think, is what makes a Brand more memorable and stays on the consumers mind for quite a while. But creating a slogan is not for the sake of just creating an advertising slogan. It have to be simple and memorable. Relevant to the target and unique to the brand. It should also be a consumer language. It is also said by advertising experts and even theorize that slogans are more important than visual executions because what we hear is what we remember most based on psychological studies. Visual executions change to provide freshness to a campaign, but great taglines endure.

I have used one myself. On this blog you will see the slogan “Work Smarter, Not Harder” although this slogan have been used many times but it seem that no popular brand name have ever used it. Another blog I saw is from Matt Mullenweg with a slogan “Unlucky in Cards”. The slogan sounds mysterious but when I watched a video from Wordcamp Philippines, someone asked why is it so. Matt said, in the U.S., there was a saying “Lucky in Cards, Unlucky in Love” so maybe he made a unique slogan for it. Making it vice-versa.

So below are list of a well known taglines and most of the time seen on TV or print ads: (Just looking on the list, seems coke has many slogans. No wonder that brand is sooo famous!)

1. Come to where the flavor is. – Marlboro
2. It’s the real thing. - Coca-Cola
3. Coke is it. - Coca-Cola
4. Always Coca-Cola. - Coca-Cola
5. Just for the taste of it. – Diet Coke
6. The choice of a new generation. - Pepsi
7. Ask for more. – Pepsi
8. Obey your thirst. – Sprite
9. The uncola. - 7-Up
10. Do the Dew. - Mountain Dew
11. Is it in you? - Gatorade
12. This Bud’s for you. - Budweiser
13. It’s Miller time! – Miller High Life
14. Tastes great, less filling! - Miller Lite
15. It can only be Heineken. - Heineken
16. Probably the best beer in the world. – Carlsberg
17. Australian for beer. - Foster’s
18. Keep walking. – Johnnie Walker
19. The best part of waking up is Folger’s in your cup. - Folger’s
20. Got Milk? - California Milk Board
21. Melts in your mouth. Not in your hand. – M&Ms
22. Have a break. Have a Kit Kat. - Kit Kat
23. Quality never goes out of style. - Levi’s
24. Just do it. - Nike
25. Impossible is Nothing. - Adidas
26. I love this game. - NBA
27. We bring good things to life. – General Electric
28. Let’s make things better. – Philips
29. It’s a Sony. - Sony
30. Connecting People. – Nokia
31. Hello Moto. - Motorola
32. It keeps going, and going, and going. - Energizer (Bunny)
33. Let your fingers do the walking. – Yellow Pages
34. Think different. – Apple
35. Intel Inside. – Intel
36. There are some things money can’t buy. For everything else, there’s Mastercard. – Mastercard
37. Not just Visa. – Citibank Visa
38. Don’t leave home without it. – American Express
39. Turning dreams into reality. - Citibank
40. The world’s local bank. - HSBC

Want more? just go here and see 101 of them.

Posted by Manuel

Manuel Montala was an online entrepreneur who enjoys blogging about entrepreneurship and gathering information for his blog to help budding entrepreneurs. You can also reach him on twitter: http://twitter.com/mmontala

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