Choosing a Genuine Franchise


shopWith so many businesses offering franchise right now, how can anyone distinguish the good ones from the bad? What are some warnings signs that an aspiring franchiser should look for? according to the article I read, you should need to know the track record of the company. Seek out some it’s franchisee and ask them about the company so you will be warned before hand if you should continue negotiating with them. There are businesses that are hesitant to let you on their offices and don’t want to give access to other franchisees or worst, don’t have any franchisees at all. So just take the necessary precaution.

Other obvious signs of an erring company are those who insist on signing their franchise agreement and fees as first in the agenda. Also, the tactics of hard selling like guaranteed payback and 100% success. Usually, in the qualification process the payment and signing should come later. Not the other way around because if you don’t qualify, then why should you pay first? Those that don’t screen their applicants looks very suspicious and seems that there isn’t any good system at all.

Major red flags you should be aware of are:

  • Absence of a brand name or trademark.
  • No registered trademark with SEC (Securities and Exchange Commission). IPO (Intellectual Property Office), and the DTI (Department of Trade and Industry).
  • Absence of a company owned store

The last part seems very obvious because if there are no store you see as the mother company, how can you be sure that the franchise system works? A successful company owned store is a proof that the their system really works. After all, it’s only the system (their business formula) together with their brand name is what you paid for.


Posted by Manuel

Manuel Montala was an online entrepreneur who enjoys blogging about entrepreneurship and gathering information for his blog to help budding entrepreneurs. You can also reach him on twitter: http://twitter.com/mmontala

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{ 7 comments… read them below or add one }

1 PISIG Ads 03.23.09 at 4:21 pm

Hi Manuel. have PISIG Ads already reached your mobile phone? how about through e-mail? :D

2 Manuel 03.23.09 at 5:25 pm

@PISIG Ads

Looks like a good additional income.

3 PISIG Ads 03.24.09 at 1:58 am

@Manuel, not only that we help small to medium players in our country, we also help you, the consumer, earn extra money from our services.

If you have other concerns regarding my marketing services, please feel free to let me know. Thanks!

4 Manuel 03.24.09 at 10:20 am

@PISIG Ads
Yes I read that in your website. Consumer can earn by receiving ads on their cell phone.

5 Jonathan 01.08.10 at 12:30 am

Hi, Pisig ads haven’t reached me since i registered. I actually don’t know if my account is working, though i can log-in in the PISIG website. And actually, how often should i receive ads from PISIG? Thank you.

6 Nenita Henderson 04.26.10 at 8:20 pm

Hello Manuel I’m very interested of starting my own business in the Philippines , the problem I dont have any idea where to start or what type of business should I start. Your input will be be appreciated . Thank you

Nenita Henderson

7 Manuel 04.29.10 at 8:15 am

@Nenita Henderson
Franchising is, in my own opinion is the easiest way to start a business if you have the resource to do it. Just choose the right one not the fly by night franchising companies that offers a too good to be true promises.

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