Since blogging became popular, many flocked into this hype and some bloggers post I’ve read said that even their pet dog has a blog. I guess what he is trying to say is how simple it is to set up a blog. I don’t disagree with that if only setting up a simple free blog like Blogger.Com and no complicated SEO strategies, social networking, installation of software and setting up a domain name and webhosting are involved. I can describe it to be as simple as making a Microsoft Word document. But if you want to be serious as a Problogger, you need more skills and knowledge than just setting up a blog which I think a business owner will have an option if he wants to be a Problogger or just a blogger for his brick and mortar or even an online business.
But why is it that business owners need to have a blog too? Blogging seems a perfect fit for a business owner and I can enumerate them as follows:
- It can make your business plans reach out to more people including your employees that will show them that you truly believe on your business.
- It will organize and help people visualize your goals and achievements in a wider range.
- It is just a good way to get your name and your businesses name out in cyber space. (Branding)
- It can be used to generate traffic and generate sales.
- It can be used to keep in touch with your customers.
I think those are just a few things a business owner can benefit from setting up a blog. There are other indirect or back-end benefits like feedback from customers which a business owner can use to improve his business. Of course there can be negative feedbacks and it’s up to the business owner how he will handle it.
Posted by Manuel
Manuel Montala was an online entrepreneur who enjoys blogging about entrepreneurship and gathering information for his blog to help budding entrepreneurs. You can also reach him on twitter: http://twitter.com/mmontala
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{ 3 comments… read them below or add one }
I think that is better to hire some professional to manage your blog, and just sometimes post your ideas.
But if you like to manage everything yourself, try to read this:
http://www.squidoo.com/how_to_be_blogger
To understand the business in the tough market, we need to have good sense of business. You can see at http://www.sharpenbusiness.com.
Your correct on traffic generation, in fact I am a huge advocate for blogging for visitors. I build websites for local companies in my hometown and always install a blog. I explain the best bang for you time is to blog for traffic….
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