I was searching of a good advertising medium that is not very expensive and I read in a magazine about a clothes hanger that are used to advertise companies and businesses. I’m not sure if the company producing such clothes hanger is the pioneer and maybe someone have already thought about it. The company was Hanger Network founded by JD Schulman in 2003. The hanger was made entirely from recycled, heavy duty coated paperboard (of course the hook was recycled plastic for durability).
The idea is those hangers are given free to dry cleaners and advertisers shoulders the cost which in turn have their company logos on those hangers. Since seldom will people reject freebies, then it isn’t hard to distribute those hangers. This is a very good idea from an American that we Filipinos can duplicate if we are planning to have other advertising medium we want for our campaign. Since those hangers are for dry cleaners only because it is made from recycled paper, how about making a water proof clothes hanger too? items like soda can could be a good material.
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Hopefully I’ve once again post this high bid niche as I was searching the internet. The keyword is “Direct Mail”. Direct mail is a way of advertisers to distribute their advertisement to people directly unlike other print ads like magazine or newspapers or TV commercial where people just tend to flip to other channels when they don’t feel watching TV ads. This kind of advertising were already used for a long time even before the internet became popular. Usually they consist of printed ads, letter or solicitation to a large group of people. But when email became so common that marketers used this technology to send direct mail with a very similar fashion. And I thought junk mail was only a term fitted to email but the fact is marketers have used this strategies by flooding mail boxes with printed junk mail even before email was invented.
But on the contrary direct mail is still one of the most effective advertising campaign. To get a view of Google Trends with the keyword “Direct Mail”, see below chart:
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I can’t help to think about the relation between an online job and a
home business. Since online job is called “job” I might not consider it as a business because it’s still a job. My view of an online business is a very similar to an offline business where you don’t do much of the work yourself. Or even if you are a one-man-band or working alone in your business like selling goods either in a small store or via the internet, you are not working for somebody else. But when you call it a job then maybe it can be considered as a job and not a business.
Oh! it’s getting complicated comparing the two. I don’t mean to confuse the readers, I’m just pondering. Since online jobs are considered as freelancing so on the contrary this can also be considered as a home business because freelancers are not employed ( do you agree?). Freelancers are selling services to their customers and eventhough it’s called a “job” it can also be considered as a business. One good example is, if I made a business selling website design services and do the work myself and outsource the pending work to freelancers, then that is already considered as a business.
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The destruction brought about the typhoon Ondoy kept me thinking……can it be prevented if the canals and rivers were not clogged by garbages? maybe it will not be as worst like what happened last week when houses where flooded up to the second floor. I agree with those people knowlegeable on climate change that this is really an effect were typhoons will be frequent and more destructive. I remember when I’m watching Richard Gutierrez documentary ( SIGNOS ) on climate change although I was frightened that it will happen soon, I never taught that it will happen sooner like what we experienced when Typhoon Ondoy hit our country.
The experts say that this is just the start of the effect of climate change. And I don’t think we can do much about it because we live in a period where we are experiencing natures wrath to those people who have destroyed the environment. Maybe we are one of those who contributed even if we are unaware like using plastic bags and throwing it on the rivers or esteros. The worst is those who live near the esteros who dumped garbages and trash that caused the clogging. Not only that, where are the old esteros where the Spanish constructed? are they now subdivisions and sport complex? Below are the pictures of the old esteros in Manila and I think there is a good purpose why they are there and not for aesthetic reasons only like what our modern society only cares about. Yes there are still many rivers in metro manila but unlike the old times where it is not a garbage dump and many living organism thrive.
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