Many companies today knows the importance and understand the value of brand name. And there is one company I know that really understood how it works. Do you know that a brand name creates a perception in the mind of customers? And that company is Jollibee, the number one fast food chain in the Philippines.
If you will make a survey, I think 4 out of 5 Filipino children will tell you if you would ask them where to eat, it’s Jollibee. Compared to other mascots here in the Philippines, Jollibee mascot is probably the most recognized specially to children. And the bombardment of television commercials and endorsements of popular local actors and actresses using catchy lines that every Filipino can immediately grasp.
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Creating a website is totally different from creating an effective website. It is easy to think that making a website is just putting it there in cyberspace and people will flock into it. This is I think is a common mistake specially to businesses and companies who makes websites and I have a feeling that up to now many are still alien to the word “WEB 2.0″. So what is Web 2.0 ? Maybe a good definition is from Wikipedia and I quote:
The term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, user-centered design, and collaboration on the World Wide Web. A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user-generated content in a virtual community, in contrast to websites where users (consumers) are limited to the passive viewing of content that was created for them. Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites, hosted services, web applications, mashups and folksonomies.
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This guest post is by Nisha Sandhu of merchantaccountforum.com
In today’s cloud oriented business world, almost every company needs an online presence. Once that website is up and running, the natural next step is make online sales. If your customer is accustomed to shopping from home and finds the only way to buy from you is to physically come in to the store or place a phone order, they may just move on to your competitor.
In today’s market, that might be someone in another town or even another country. Most of your shoppers may be local, but they are not limited to using local businesses. To stay alive in today’s economy, the smart move is selling online. However, this is almost impossible without the ability to accept credit cards and for that you will need a merchant account.
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Why is it that social media is important to business? maybe in an industrialized and technologically advanced country like the U.S.A. I can say that a business will have a great opportunity. In a survey of small businesses revealed by Citibank which you can read here, you will find out why and I quote:
According to the survey, use of social media increased significantly over the last year, with 36 percent of small business owners saying they use social networking sites such as Facebook, Twitter or LinkedIn to market their business, compared to just 19 percent a year ago.
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I think the idea of “looking for success” is one of the many things that many people have in their minds right now. If you find this post in Google or Yahoo, chances are, you are also looking for topics on how to succeed. Be it financially or whatever things you have in mind. But again, let me ask the question, is it hard to find it? was it inside us or will we find it on other people? Let me share you the quote I found accidentally just browsing the internet:
Success usually comes to those who are too busy to be looking for it — David Henry Thoreau
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I admit that I’m not a book worm so the saying “If You Build it They Will Come” did came to me when I was watching The Biography Channel. That time I was watching the biography of Mohammed Bin Rashid Al-Maktoum the Ruler Of Dubai. I can’t remember the name of the narrator who mentioned something about that quote. The narrator said that when Sheikh Rashid, father of Sheikh Mohammed, build a port which at first believed to be that it will become a white elephant, now became the largest man made port in the world holding on to the belief “If You Build it They Will Come”. I also made a little research on the internet but the popularity of this saying was also well known to many people that it came from the movie “Field of Dreams”. Theodore Roosevelt is also well known as the origin of that quote. Looks like it is a little confusing who really owns that brainy quote.
Anyway back to Dubai. It is amazing to know that this country was just a dessert decades ago but now a glittering metropolis, has the worlds tallest towers, the largest airport and the largest man made island off the coast shaped like a palm tree. This was an amazing achievement of Sheikh Mohammed who knows that oil deposit is a very limited resource but have thought another way of generating unlimited income through tourism and world trading. Did you know that businesses can own properties there at very competitive price and offer tax free on all their businesses transactions?
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This coming Christmas there are many gimmicks that we can see on many stores specially departments stores like SM or Robinson’s department stores like big discounts on their selected items or 0% interests on installments. Many shops and stores are preparing for long opening hours and many online businesses are expecting a busy websites because of the holiday seasons. But no matter what type of business you have there are other things that you can do to boost up your sales this coming Christmas.
Offer a Free Day to Your Customers
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