Hopefully I’ve once again post this high bid niche as I was searching the internet. The keyword is “Direct Mail”. Direct mail is a way of advertisers to distribute their advertisement to people directly unlike other print ads like magazine or newspapers or TV commercial where people just tend to flip to other channels when they don’t feel watching TV ads. This kind of advertising were already used for a long time even before the internet became popular. Usually they consist of printed ads, letter or solicitation to a large group of people. But when email became so common that marketers used this technology to send direct mail with a very similar fashion. And I thought junk mail was only a term fitted to email but the fact is marketers have used this strategies by flooding mail boxes with printed junk mail even before email was invented.
But on the contrary direct mail is still one of the most effective advertising campaign. To get a view of Google Trends with the keyword “Direct Mail”, see below chart:
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This niche is definitely unbelievable because of the very high PPC value. It is very obvious that many people needs hair restoration and mostly I assume that men are those who really need it. Based on the Google trend, the geographical location of those top searchers are from United States then followed by Ireland, Canada, India, Australia and United Kingdom. Climate is really a big factor why people are getting bald and maybe other factors are diet and genetics.
If you happen to think of a niche you want to get interested to or if maybe this niche is one of those you are interested in, then this is good opportunity to start. This niche is favorable to the geographical places I mentioned above and I think will not be a good decision if you will have a business here in the Philippines. But on the contrary, since the cost here is cheaper, many foreigners are traveling here to avail cheaper health care. A good idea is, if you want to set up and online business and targets those location, then I assume it will have a good chance. For example, having a blog with this niche, having a website that sells herbal products for bald men or medical tourism.
Looking at Google Trends below, the niche “Hair Restoration” still have a consistent trend and didn’t change much from 2006. Only a slight downtrend on the latter months of 2008, maybe because of the crisis.
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Traffic school are likely to be an offline business because this business needs a hands-on training where the student needs to drive a real car. Unlike an online degree where the students can learn via online. If you are planning to set-up a traffic school business, then I think this is lucrative based on the high PPC bid. Are you planning to make a blog or a website with this niche? then this might be a good idea.
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Today’s niche is: Traffic School
Estimated Google Monthly traffic: 268503
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Are you wondering why this niche has a high PPC bid? so am I. I wonder what kind of business will a medical malpractice have since this is something that we don’t want to happen to us. But as the data shows it has a bid of $12.18 and that is very lucrative. Based on the keywords below, it does have something to do with lawsuits. So that’s why it’s profitable!
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Today’s niche is: Medical Malpractice
Estimated Google Monthly traffic: 184559
High PPC Bid Price: $12.18
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This niche is obviously profitable. It’s because most people are buried in debt and that includes those monster plastic cards. For example, if a credit card holder cannot pay it’s monthly dues, he has to take another loan just to pay the credit card debt and that is what debt consolidation companies do. This is popular in the U.S. because your credit standing will affect everything, if not, then most of the things in your life like employment and loan application. Unlike in the Philippines, as far as I know ( maybe you will disagree, specially the collectors. he he he 
) the only thing that can affect you is applying for another credit card or another bank loan because even if the bank sues you, if you have no money to pay them back or no valuable properties, that’s it! But in fairness, the banks don’t lose a thing.
Bad debts are tax deductible and their credit card interests are very excessive and unconscionable at 3.5% a month or 42% per annum plus penalties because their alibi is it’s an unsecured loan. So if that is the case, why collectors have to make a debtor’s life miserable? it’s because it is profitable, see the “‘debt consolidation” niche below at $21.15 per click? A debtor will avail of another loan just to pay a collector (debt consolidation) for a debt that has been already been paid by the government (their tax deduction) and paid by other credit card holders of their excessive interest rates. Makes sense doesn’t it?
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