If you are in the internet business, one of the main problem is a start up capital for promoting your website. That will not be a problem to big companies which can afford advertising their websites. But during this tough times even big companies are cutting costs which is very obvious because of the massive lay-offs. So to make things easier and not costly many are looking for an alternative. Software tools offers automating tasks. For instance, before the word processor was invented, there was a typewriter that needs a skill of a typist and a good vocabulary,grammar and spelling knowledge. If you are using a typewriter and doesn’t posses a good skill like those, I guess you will use up a gallon of liquid paper before you finish a page you are typing. But that will not be a problem with a word processor like Microsoft Word which are loaded with macros to correct your spelling, grammar and indentation.
So comparing that scenario to an internet marketer, there are many things that have to be automated to get things done in a short period of time and less expensive. Personally I’m not a believer on those promising software claiming that can make an automated article, build links to your websites so you can rank on the first page of Google, automated friend adder in twitter and similar strategies which are an internet marketers dream. Many people are becoming victims of those promises because most of us wants instant gratification. I can’t blame anybody for that because I myself want things done in an instant. One example I want to share is my experience to a software called Humming Bird which is an automated twitter friend adder. I really wanted to try this software a long time ago but because it was a little expensive and very doubtful if it will work or not, it took me a long time before trying this. Luckily I had a chance to have this software so I was very happy that finally it will solve my problem gaining additional traffic to my blog.
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Most of the blog and websites today have some sort of advertisements on it. And the obvious reason for it is to make money. Advertisers pay those blog or website owners for the ads shown on their websites by clicks or impressions. Others pay by commissions for every sale made by the blog or website that have ads on them. Some bloggers prefers not to put any ads on their blogs and maybe the primary reason is they wanted to establish their own brand and this is true for most businesses that have their own blogs. But seldom do I see personal or niche websites that don’t have any ads on them. And again, I can only assume that they have other money making strategies like selling their own products like for example an ebook. Those blogs make profits as a back end which at first making a blog popular and after they have many loyal visitors and subscribers in the end the blogger sells them products through newsletters.
So how will you improve the efficiency of your ads? what I mean about efficiency is not exactly making more profits but making it more visible to your visitors. Personally, I believe that it is one of the most important factors to consider in any blogs or websites that have advertisements on them. The reason is very simple. How will a visitor in your site look into the ads or have interest in them if they can’t see them? Yes, your ads is there but because of all the clutter and fancy design of your site, the visitor is distracted and will not notice your ads anymore. I see blogs who have an awesome design and really attracted to them but when it comes to advertisement efficiency, they are very poor.
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Paypal Philippines have updated their feature and you can now send money in Philippine pesos. Unlike before that the only possible option is by using dollar currency. Yes there are other currencies available but most of the time we give our prices in dollars if the payment is by paypal even though the customer is local. So what is the advantages of having this new feature? The most obvious is we don’t have to convert to other denomination when we transact locally. No dollar to peso exchange rate headaches that sometimes we loose if the exchange rate fluctuates.
To test drive the new feature, just log in to your Paypal account and click the send money button. Then on the amount scroll to the currencies available (see below):
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Free WiFi access are already available few years ago in the Philippines and as far as I know, some well known commercial areas and food establishments are equipped. I’m not sure wherelse can you find a hot spot beside those I mentioned because I don’t travel much. But have you ever wondered why it is free? I can only think the reason for it is for people who have their own laptop with wireless network access capability to go to the hotspots like a coffee shop. So when people are attracted to go to that place, chances are they will also be a customer. Nice strategy for promoting a business. But there is a downside, I think. What if the establishment who provide free wifi access can’t keep up the cost? The more users it has, the more bandwidth it cosumes and that means more money to pay to a dsl broadband provider.
So the solution to keep up the cost is for the free wifi access to have an income of it’s own. But since it is free, then how do you suppose to make people pay for it? So the solution is monetizing the wifi. I learned about a local company here in the Philippines who monetize free wifi access by providing advertisements on the browser. The company is WIGO. All you have to do is go to their website, register and download a toolbar program and install it on your laptop. The bottom of your laptop screen will have a banner for advertisers which are the ones paying for the free wifi access. Very nice business idea isn’t it? Eventhough the cost of wireless broadband is going down because of competition, it can still burn a hole in our pocket. And besides, nothing beats a free broadband internet access! 
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Blogging now being stereotyped as one of the income generator in the latter part of the internet age. Many blogs and websites tell people how to make money online and also sell ebooks on how to create an online business and telling people how easy it is to create blogs that will give them lots of cash in just a short period of time. But how true is it? Can you make a lot of money by just blogging? Why many people who blogs still don’t earn much?
Do you have to be Blogger or an Internet Marketer?
As I was watching the video of John Chow’s seminar, the “How I make $40,000 a month on the internet with my blog” what catches my attention was his comparison between an internet marketer and a blogger. He admits that he is not a blogger but an internet marketer. A good blogger doesn’t mean that he is already successful making money online. A blogger is a blogger, that’s it. That is why John Chow emphasized that if a blogger is earning at least $100/month, that blogger belongs to the 1% of the bloggers who earns that amount. In reality, most bloggers can’t reach $100/month because they are simply bloggers, not internet marketers.
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