Entries Tagged 'Technology' ↓

This is a guest post by Oliver Emms

A business depends on phones and computers. Most business is initiated in one of these 2 methods. This brings with it the challenge to manage its proper usage. Good management of these resources can make a business more profitable while neglecting this can reduce productivity until the business fails.

Studies have shown that over 30% of internet usage in a typical work place in non-work related and up to 20% of both incoming and outgoing calls are personal non business in nature.

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I think my review of this Blackberry curve is a little late because there are lots of it floating around the internet. But regarding the Globe Telecom 499 Blackberry plan review, I only saw one blog mentioning this. Actually I availed of the plan not because I wanted to but it’s because of my daughter’s never ending request to get her a high end cellphone and a free ticket to Nicki Minaj concert party (but I was approved 3 days after the last day of that promo so I didn’t get the free ticket). And one of her choice, and I think this is the one she really likes the most, is the Blackberry mobile phone.  I always tell her to buy a clone, because I was a bit worried that she might loose it if I’ll buy a genuine blackberry. The fact is I can’t afford to buy her the latest model, but thank goodness that Globe has a 499 Blackberry plan. I know that this could be more expensive because if you will buy it cash, the price hovers around 9,800 to 10,000 pesos but if you will compute the monthly payment of the Blackberry plan it will cost not less than 14k pesos.

Blackberry Curve 9220 Showing The Mobile Version of The Filipino Entrepreneur Blog

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My experience with SHARP

Since I was a kid, the brand name “SHARP” was already a popular brand and whenever I hear that brand, what comes in my mind is “television”. Yes maybe because I was thinking that a television should have a sharp and vivid resolution. But there is one home appliance that still exist in our home since I bought it thirteen years ago. And that is our SHARP washing machine with dryer. Believe it or not, it survived a flood when the previous house we rented is submerge waist deep. My wife was at home that time and I was in the office. I quickly got out of the office and went home when my wife called about the flash flood. Our sofa and other furniture was submerged in muddy water together with the refrigerator and SHARP washing machine. The next day, what I did is dismantle the motor and let it dry under the sun. After I installed it, it was running again. So up to this year 2012, we are still using the old washing machine but since the capacity is very small, only 3kg, we are now only using the clothes dryer.

SHARP 100th year milestone

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Before I start this article, allow me to greet you Happy New Year this 2012 year of the black water dragon. This year will bring prosperity according to astrologers and specially those who believes in Chinese astrology. And those businesses that relates to water will have a good chance to succeed unlike those connected with fire. Anyway so much for that topic, what I want to emphasize now is the business trends regarding marketing and advertising. Since the internet popularity explodes, with it, online advertising was introduced and in no time it was accepted as one of the means to market and advertise a business. In my observation and also those who were knowledgeable on online advertising know very well that the ads network Google Adwords (when Google also introduced Adsense) revived the online advertising after the dotcom bubble burst in 2000 (March 2000 to October 2002).  I’m not sure if I’m 100% correct but that is how I observed it. Google introduced Adsense on June 2003 that enables small publishers to participate and I think it is no coincidence that after launching Adsense the online advertising industry was standing on it’s feet again.

Compared to traditional advertising: print media and television commercials, online advertising was cheaper and more cost effective because you can track your advertising expenditures, ads behavior like banner clicks and impressions and other detailed information. Yes online advertising was a great invention and tool for businesses but since the dawn of the internet, computers was the only device capable of browsing websites. And only a few years ago that mobile phones can now be used to access the internet. Yes of course there is an internet device also invented a few years ago and that is the tablet like the Apple iPad, Samsung Galaxy and others I didn’t mentioned. So aside from traditional online advertising, are you also paying attention to mobile advertising? According to the survey of emarketer.com, the time spent on mobile increased to 30% from 2010 to 2011. More than the time spent on reading newspapers and magazines combined.

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Have you seen the TV commercial of Lola Techie? well I think this is not a joke anymore seeing senior citizens or middle aged people enjoying social networking sites like Facebook, Twitter, Friendster, Linkedin and Youtube. The trend in the U.S. is older people are now flocking to social networking sites and you know that most of the time we Filipinos are followers of the U.S. trend.

Why I said that? it’s because few years ago Friendster is the number one social networking site among Filipinos but when Facebook became popular, many of us specially the youth flocked into facebook.

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A Yahoo! Philippine news about banks here in the Philippines catches my attention  after I logged out of my Yahoo! mail this week. This is about local banks who refuses to use social networks as a marketing medium. If you are interested to know more about the news, go here. Quoting from the news:

“Based on feedback, [banks] are still trying to get a feel on how to go into social media sites,” said Allan Tumbaga, president of the Bank Marketers Association of the Philippines (BMAP).

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This guest post is by Nisha Sandhu of merchantaccountforum.com

In today’s cloud oriented business world, almost every company needs an online presence. Once that website is up and running, the natural next step is make online sales. If your customer is accustomed to shopping from home and finds the only way to buy from you is to physically come in to the store or place a phone order, they may just move on to your competitor.

In today’s market, that might be someone in another town or even another country. Most of your shoppers may be local, but they are not limited to using local businesses. To stay alive in today’s economy, the smart move is selling online. However, this is almost impossible without the ability to accept credit cards and for that you will need a merchant account.

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