Jollibee to Acquire 70% of Mang Inasal

This news is a month old and I only have a chance to read it on Entrepreneur Philippines website. Jollibee will acquire 70% of Mang Inasal with the amount of Php 3 Billion which was unconditionally and irrevocably accepted by Injap Investment Inc . Mang insal was a sure hit with 303 stores nation wide to which 273 are franchised and 23 are company owned. The estimated annual earning of Php 2.6 billion and sales up to Php 3.8 billion, I was a little bit curious why would the owner sell part of his company? is this business strategy or the offer was too irresistible because the buyer was the biggest fast food chain in the Philippines? Maybe this saying is applicable “if you can’t beat them, join them”.

Do you remember Red Ribbon bakeshop which was also acquired by Jollibee? have you noticed that the cakes and baked goodies you enjoyed in the past have changed with regards to taste, size and ingredients? one of my favorite cakes in Red Ribbon bakeshop is the ube cake. I really love their ube cake before because of the taste, the rich ube coating and the size was bigger then. Maybe that was only business strategy for the business to survive because if you will not implement cost cutting, you can’t sell a very expensive cake to the masses. I think there was a good effect after all because more people can afford to buy Red Ribbon cakes.

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